Massive Performance needed an easy to use website for the general population. Their target audience is regular people, who wants to change their lifestyle and/or get stronger. The text on the website is very much tailored to genpop, as the people who are really into strength training are much more likely to find the gym anyways. Through the text and imagery it has been important to communicate that this is an unusual gym for usual people, and not a bodybuilder or cardio gym. Rather than working on the outside and in, Massive Performance strives to strengthen peopl from the inside and out. They offer mental training as well as physical, along with services like physiotherapy, personal training or sport specific training.
Susanna Davidsson from Mentala Motiv needed a website to collect all her projects in one place. She is a skilled behavioural coach who works mainly towards people in business and people who work with horses. We needed to find a way to make the website express her personality more than before, by using a good mix between photos and text.
It was also a challenge to combine two seemingly different business ideas, but by looking at Susannas core values, we managed to present the website in a way that reflected her way of working both with business clients and people from the horse scene.
Welhalla Group is a startup that focuses on patient or client experience in healthcare and health businesses. They discovered a gap in healthcare, where patient experience is very localised and well designed in a small part of the journey.
Welhallas mission is to create truly patient centered customer journeys through healthcare and help shape the future of how healthcare solutions are developed.
The company is also developing user centered apps to optimise the patient journey through physiotherapy.
Sydöstra Skånes Samarbetskommitté
SÖSK is a cooperation between four municipalities in Skåne, in the south of Sweden. They needed a website to communicate decisions to the general public. Most important was a part of the website where they could share minutes from meetings and general information about what is going on in the region.
This website has been live since 2012, and is still keeping the same format as when it was first designed. It was important to keep the design simple as it was going to be updated by people with little technical knowledge. Squarespace was used as a platform to make it as easy as possible for management to keep the page up to date.